A/B Test Results — Free Grouped Bar Chart Template
This A/B Test Results template uses a grouped bar chart to compare conversion metrics side by side between two test variants. The sample data tracks four stages of the funnel — Click Rate (3.2%), Sign Up (1.8%), Purchase (0.9%), and Retention (65%) — so you can instantly see where one variant pulls ahead. It's a ready-made starting point for turning raw experiment numbers into a clear, presentation-ready comparison.
Open This Template in the EditorAbout This Grouped Bar Chart Template
This A/B Test Results template uses a grouped bar chart to compare conversion metrics side by side between two test variants. The sample data tracks four stages of the funnel — Click Rate (3.2%), Sign Up (1.8%), Purchase (0.9%), and Retention (65%) — so you can instantly see where one variant pulls ahead. It's a ready-made starting point for turning raw experiment numbers into a clear, presentation-ready comparison.
It's a ready-made Grouped Bar Chart you can open and edit in seconds — replace the sample numbers with your own, restyle it, and download a publication-ready image, all free and in your browser.
Template Data
This template ships with the sample data below. Open it in the editor to swap in your own figures:
| Metric | Control | Variant B |
|---|---|---|
| Click Rate | 3.2 | 4.5 |
| Sign Up | 1.8 | 2.6 |
| Purchase | 0.9 | 1.4 |
| Retention | 65 | 72 |
When to Use This Template
- Growth and marketing teams reporting which landing-page or email variant won on conversion rate
- Product managers summarizing A/B experiment results for a sprint review or stakeholder deck
- Founders and analysts visualizing funnel-stage lift (clicks, signups, purchases, retention) between two test groups
How to Use It
- Open the template — click "Open This Template in the Editor" to load it with its sample data.
- Edit the data — type your own labels and values, or paste a column straight from a spreadsheet.
- Customize & export — pick colors, add a title, then download as PNG, SVG, or PDF. No signup, no watermark.
Frequently Asked Questions
Can I replace the sample data with my own test results?
Yes. Click "Open in editor" and edit the values directly in the data grid — rename the funnel stages, change each variant's numbers, or add more rows and series. The grouped bars update live as you type, and you can recolor each variant to match your brand.
Is it free, and can I export the chart?
It's completely free with no signup. Everything runs in your browser, and you can export the finished comparison as a PNG, SVG, or PDF for slides, reports, or sharing with your team.
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