User Cohort Retention — Free Heatmap Template
This User Cohort Retention template visualizes how many users stick around in the weeks after they sign up, using a color-coded heatmap so drop-off is obvious at a glance. The sample data follows one cohort from 100 users at Week 0 down to 65 by Week 1, 48 by Week 2, and 27 by Week 5 — the classic steep early decline then leveling off. It is a ready starting point for plotting your own retention curve and spotting exactly which week users churn.
Open This Template in the EditorAbout This Heatmap Template
This User Cohort Retention template visualizes how many users stick around in the weeks after they sign up, using a color-coded heatmap so drop-off is obvious at a glance. The sample data follows one cohort from 100 users at Week 0 down to 65 by Week 1, 48 by Week 2, and 27 by Week 5 — the classic steep early decline then leveling off. It is a ready starting point for plotting your own retention curve and spotting exactly which week users churn.
It's a ready-made Heatmap you can open and edit in seconds — replace the sample numbers with your own, restyle it, and download a publication-ready image, all free and in your browser.
Template Data
This template ships with the sample data below. Open it in the editor to swap in your own figures:
Categories: Wk0, Wk1, Wk2, Wk3, Wk4, Wk5 · 1 data series
When to Use This Template
- SaaS and product managers tracking how many trial or freemium users return each week after onboarding
- Growth and marketing teams comparing retention across acquisition cohorts to see which weeks drive the most churn
- Founders and analysts building a retention slide for an investor update or board deck without spreadsheet wrangling
How to Use It
- Open the template — click "Open This Template in the Editor" to load it with its sample data.
- Edit the data — type your own labels and values, or paste a column straight from a spreadsheet.
- Customize & export — pick colors, add a title, then download as PNG, SVG, or PDF. No signup, no watermark.
Frequently Asked Questions
Can I replace the sample retention numbers with my own?
Yes. Click Open in editor and edit the data table directly — swap the Wk0-Wk5 values (100, 65, 48, 38, 31, 27) for your own figures, add more week columns or extra cohort rows, and the heatmap recolors instantly. You can also rename labels and adjust the color scale.
Is it free, and how do I save or share the chart?
It is completely free with no signup or account required. Everything runs in your browser, and you can export the finished retention heatmap as a PNG, SVG, or PDF to drop into a report, deck, or dashboard.
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