Website Traffic Flow — Free Sankey Diagram Template
This Website Traffic Flow template uses a Sankey diagram to trace how users move from their first source through your site to a conversion. The sample data follows 10,000 sessions arriving from Google (5,000), Social (3,000), and Email (2,000), then branching into Landing, Signup, Browse, Purchase, and Exit, exposing where the biggest drop-offs happen (5,000 visitors exit after browsing). It's a strong starting point for mapping your own funnel because the source-to-conversion structure is already wired up. Just swap in your numbers.
Open This Template in the EditorAbout This Sankey Diagram Template
This Website Traffic Flow template uses a Sankey diagram to trace how users move from their first source through your site to a conversion. The sample data follows 10,000 sessions arriving from Google (5,000), Social (3,000), and Email (2,000), then branching into Landing, Signup, Browse, Purchase, and Exit, exposing where the biggest drop-offs happen (5,000 visitors exit after browsing). It's a strong starting point for mapping your own funnel because the source-to-conversion structure is already wired up. Just swap in your numbers.
It's a ready-made Sankey Diagram you can open and edit in seconds — replace the sample numbers with your own, restyle it, and download a publication-ready image, all free and in your browser.
Template Data
This template ships with the sample data below. Open it in the editor to swap in your own figures:
| Node | Traffic |
|---|---|
| Google→Landing | 5000 |
| Social→Landing | 3000 |
| Email→Landing | 2000 |
| Landing→Signup | 3500 |
| Landing→Browse | 6500 |
| Signup→Purchase | 2800 |
| Browse→Purchase | 1500 |
| Browse→Exit | 5000 |
When to Use This Template
- Growth marketers visualizing which channel (Google, social, or email) actually drives signups and purchases versus exits
- Product and UX teams pinpointing where users drop off between landing, browsing, and converting
- Analysts and founders turning raw funnel numbers into a clear source-to-conversion flow for a report or pitch deck
How to Use It
- Open the template — click "Open This Template in the Editor" to load it with its sample data.
- Edit the data — type your own labels and values, or paste a column straight from a spreadsheet.
- Customize & export — pick colors, add a title, then download as PNG, SVG, or PDF. No signup, no watermark.
Frequently Asked Questions
Can I replace the traffic numbers and node labels with my own?
Yes. Click Open in editor and edit the data table directly: rename the source and step labels (for example change Google to Organic or Landing to Pricing Page) and type in your own session counts. The Sankey flows redraw instantly, and you can recolor nodes and links before exporting.
Is it free, and how do I save or share the finished diagram?
It's completely free with no signup or watermark. Everything runs in your browser, and when you're done you can export the chart as PNG, SVG, or PDF to drop into a slide deck, report, or share with your team.
More Business & Sales Templates
Ready to use the Website Traffic Flow template?
Open it free — edit the data and export in minutes.
Open in Editor